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Scrapbooking: Fastest Growing Craft Activity by: Adam Daniels
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| Sunday, December 28, 2008 |
According to several recent surveys conducted by industry leaders, scrapbooking is one of the fastest growing crafts.
The latest demographic data show the following trends:
- 98% of scrapbookers are women between 30 and 59 years. Among age groups who responded to the survey, scrapbooking, rubber stamping and paper crafts attract different generations quite well.
- 85% of respondents are married, and only about 14% have no children.
- 95% have at least "some college or attended a school.
- 65% of respondents have college or post-graduate degrees.
- 53% work full time (40 hours per week). Another 38% work part time (between 20 -39 hours per week). About 12% of respondents are retired.
- 85% have incomes over $ 50,000, and 62% said their annual income over $ 75,000.
- An interesting fact is that the majority of respondents (96%) said they had been scrapbooking for over a year. Of these, nearly a quarter had been scrapbooking for at least three years and nearly a third for at least five years.
- On average, 75% of respondents indicated they had spent more than $ 500 in the past 12 months on scrapbooking supplies, and 42% reported spending over $ 1000.
Interestingly, 74% of respondents are involved in stamping Rubber, 46% enjoy paper crafts and 27% say they are involved in painting / painting. All three of these professions can and are used to improve many scrapbooking projects. Other occupations that scrapbookers are: Seasonal crafts (41%), General Crafts (34%), sewing (fashion / decoration of the house), needle (26%), Quilting (20%) knitting / crochet (17%) and Jewelry (10%).
According to the Hobby Industry Association, retail sales for scrapbooking industry rose from $ 400 million in 1997 to $ 2.5 billion in 2003. Although the industry continues to grow, it becomes more difficult for independent retailers to make a profit, and often the profits made by the smallest mother and pop "stores must be returned to the company. As the industry is thriving with big companies has increased.
One of the greatest competitors in the industry is the shop giant Michael's, operating 867 stores in 48 states and Canada. Consumers feel that Michael has a large inventory of supplies that are easy to find and fun for the whole family to use.
The success of independent retailers scrapbooking emphasize that it is possible to compete with the giants by being smart and planning for success. They recommend:
- Provide specialized services.
- Do not put all your eggs in one basket - offer a variety of services and products.
- Become the best at what you do.
In addition to a retail store, craft business owners should establish a strong presence on the Web. The business model should include workshops, crafts and nights of scrapbooking parties. Look for markets in your area who have not been exploited, such as minority groups or new scrapbookers.
Industry insiders insist that the scrapbooking market continues to grow and it is possible for anyone who is interested in starting a career. The best advice before starting any business is to conduct research and make the necessary preliminary. In this way, you know what you are getting into before you begin.
About the author
Adam Daniels offers a free video to the album creation. You can consult http://www.ScrapBookProfit.com. |
posted by neptunus @ 7:35 AM
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